Social Media Marketing in simple words can be defined as a marketing practice where the online platforms are used by people to connect and communicate with one another and publicize their services or products. There are many genres of social media that are gaining grip such as; blogs, wikis, media-sharing sites, social network sites, social bookmarking, virtual worlds, micro blogging sites etc. The main purpose of Social Media Marketing/Promotion is to create a community within the market and draw the attention of people by message or useful information.
Social Marketing Media (SMM) is an incredibly effective way to create a buzz for your website. It is the most popular upcoming ‘buzzwords’ in the Internet Marketing industry. You can get lots of targeted quality traffic to your website without depending entirely on SERP‘s. A creative SMM strategy allows you interact with your audience so you learn more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many …
- Creating custom applications for social networking sites like Facebook, MySpace, Orkut etc.
- Viral marketing to promote ideas (videos, articles etc.)
- Create brand awareness
- Make your site social media friendly (increase linkability of the site, increase ease of tagging and bookmarking, reward inbound links etc.)
- Integrating your applications with other systems like Google Maps, Plaxo etc.
- Promote your site through free and paid advertisements on social networks.
- Leverage the power of social networks to drive traffic to your site.
- Generate demographically targeted traffic to your site.
- Community building
- Integration of blogs, RSS and other tools into marketing campaign.
Some of the key advantages of Social Media Marketing are :
- Increased visitor traffic footprint in the least time frame
- Easy conversion and sales tracking
- Achieve increased page views, ad exposure through peer group views
- Better brand awareness amongst target user group
- Effective, positive and lasting brand association
- Broader target customer reach
Ready to Start Your Social Media Campaign?
If you are ready to build relationsihps with your customers or if you have questions about social media marketing, please contact us for more details.