A few reasons to have an attractive website:

1. People tend to remember and bookmark well made websites.
2. More returning visitors to well designed websites.
3. Well designed websites are shared often between friends and acquaintances.
4. More traffic to a website gives it more authority and trust factor.
5. Search engine optimization and marketing is more effective due to the design aspect as people tend to trust the website more.

While designing a website the main aim of a professional Web Design company is not only to keep the search engines interested but also to create a loyal following for your business by keeping the visitors interested. A good website design plays a vital role and also helps in optimizing your search engine results. A Web Design Company can provide a effective website design with all essential elements of visual design like layout, images, typography, color scheme and white spaces. The precise use of appropriate graphics and various web page elements make the website eye catching and fast to load. A quality Web Design Company provides all these services as per your requirements and implements your ideas about how the website should design. Search engines love those sites which have a clean code with good web design and which contain lots of relevant content. Nothing can take the place of powerful content. A web copy that have sufficient amount of well-written content will naturally attract the visitors and get extra advantage of high ranking from search engines.

An experienced Web Design Company will always deliver a search engine compatible Website design which has a search engine friendly format and layout. The time and effort spend on designing a good website will result in driving lots of traffic which will convert into more sales. The website will be made using the latest industry trend following stringent standards for coding as well as design aesthetics so that it not only search engine friendly but also can retain visitors especially the ones that are looking for services provided by your business.

We at Felix Labs always strive to provide you with the best. We not only make websites, but our aim is to create an online brand that people will trust and follow for times to come. This provides our clients with complete satisfaction and a higher ROI for their business.

The goal of a logo is to give the particular business an identification mark. The aim of a business logo is to give the brand name recognition in the market. Logos can be printed on the important documents of business like products, packaging, marketing materials and websites. These are printed at those places where customer can recognize them easily and can judge the brand name by looking at the logo. With the help of logo it becomes easy to recognize the brand.

Every business has its own logo to look different from others. Sometimes it may happen that while designing the business logo you get it almost similar to one already in use by some other business group. Be aware of that thing as organizations get their logo’s copyrighted and no one else can use the same logo. In that case the former organizations can even sue your business for copying their business logo.

Why a business logo is important?

Your business logo is not just an image or graphic symbol. It is as important as your name itself and it goes as far as your business goes. As your name helps you to be easily picked out of the crowd, same is done with the business logo. It gives the unique identification to your business and help in keeping your brand consistency.
Logo is something very important for the business and business organization should hire a designer to design a logo for them as logo is everything for the business. Invest money in getting the professional logo for your business as it is going to be your brand recognition and in my opinion hire an experienced logo designer or consult some experienced logo designing firm as it affects your business. Create a logo and unique tag line which provides the perfect image for the company.

Now come to Logo Design i.e what you can have in your business logo. It can be just an image imparting your business vision or it can be a combination of an image and your business name written in a creative format and color. It should convey the message that you are very serious about your business and it is trustworthy to do business with you and is secure enough. Successful brands convey their message through their logo.

There are various logo design companies offering quality Logo’s at reasonable price. But before getting it done check out the previous work done by the company and their experience in logo designing. Felix Labs offers high quality, professional and unique logo designs complementing your business. Our designing team comprises of experienced designers and guarantees customer satisfaction which is our main aim.

Graphic designing is a creative process and it is an art of combining the creativity and formal characteristic of fine art to create effective visual communication. It is an international language composed of signs and symbols, marks and logos, banners and billboards, pictures and words. A graphic design need not to be complicated to be effective. Graphic designs are commonly used for logos and branding, websites, publications and advertising.

Graphic design is not just about creating graphics but the real art lies behind arranging them in such an order that it becomes an interesting piece of work according to the desired goal. Graphic design can be both the process design by which the communication is created or the product design generated for a particular product.

A graphic designer is a professional who assembles graphics, images and characters to create a piece of design that suits the business needs. A core responsibility of the designer is to represent the information in such a way so that it makes an impression in the customer’s mind. Starting with the design, designer analyzes the various factors like aim of the message, audience and the medium through which message is going to be conveyed. After analyzing the basic requirements designer looks for the selected formats and layouts that suits the business and look for the best fonts and colors.

Good graphic design begins when the designer is clear about what is going to be conveyed to the audience. Professional graphic design is the visual representation of the company’s capabilities and goals. The purpose of graphic designing is to express the ability of the business or the individual to the end user in an effective manner. No matter how effective your SEO/SEM campaign might be but if your website does not provide an attractive user interface chances or conversion are almost none. Quality is a very prominent matter while designing your online presence.

Success of the business depends on the design. If the design is eye-catching it can definitely attract more number of customers and in this way business performs well. Design combines all these creative, technical, and research skills. When you hire a designer, you hire a professional with sophisticated skills for enhancing your ability to connect with your audience and reach your business goals.

Felix Labs is a web design  and a SEO SEM company which offers professional designing services to its clients representing diverse industry verticals including medical/health care, gaming/entertainment, real estate and so on. Our highly professional graphics design team put in their complete effort to make the customer satisfied. Furthermore we offer Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Social Media Optimization to help your web identity, products, and services to obtain a better visibility in the targeted audience which brings potential traffic to the website and hence business performs well. We provide your business a fine balance between Graphic Design and Search Engine Optimization.

Increase your Google PR

As I had mentioned earlier that PR is a link analysis algorithm so it can be safely assumed that Google ranks a website depending on the link popularity of the website or on the number of inbound links. Whereas search engines like Yahoo and MSN give more importance to the content of a website and on page aspects of the website. Search Engine Optimization experts know that no matter what, unique content is the key to the success of any internet marketing campaign. To market ones products and services in order to establish a lead in the business niche, unique articles with relevant/popular keywords are a must. Once you write your unique content distributing it to the correct channels will get you incoming links and hence help in increasing your website PR. Make sure to include your website URL and your desired keywords in your content while submitting your content through article submissions to quality web resources as they are the ones that get your content ranked and indexed with all major search engines.

Here are a few tips to increase your website PR using unique content:

1. Article Submission

2. Press Release Submission

3. Blog Submission – Maintain a blog on your website. It is not only a great way to add articles but also a great way to indulge and interact with your website visitors. It is also a great way to get back links for your website

4. Article Announcement – Announce your article using article announcement lists as they send out your article to thousands of their subscribers.

To summarize the above writing unique content and distributing it using relevant sources helps you build your website popularity as well as exposure for your C0mpany/Brand. Now isn’t this a great way of boosting your website rankings and Page Rank while also building quality links that are so much looked upon by Google.

Hope you will use this article as a part of your future internet marketing strategy. Have questions feel free to comment or send us an email. Need SEO SEM services please feel free to contact us at Felix Labs  and we will be glad to be of assistance.

You can find the original article here : http://www.extremetech.com/computing/131338-the-missing-link-microsoft-surface

Enjoy the video below:

Well this post may come as a surprise for our regular visitors as to why are we trying to make people read the same thing again. So it happened that we received a query from a new client who has been following our company for sometime and has been thinking of using our search engine optimization and marketing services. He became very keen after we redid the website completely and focused all our attention towards on-line marketing. He finally decided to contact us and enquire about our services. We talked on the phone and had discussed in essence most of the things when the client started to ask some very simple and basic questions. It turned out that the questions actually covered almost all aspects of SEO and the small sales pitch call turned into an on-call Wiki lecture. So after the call I gave it some thought and decided to put in this article together for those of our visitors who know what search engine optimization is but have a need to understand it. In this article I plan to put in the very basic aspects of search engine optimization and search engine marketing for our clients who would like to have a better understanding of what is being done to their websites when they hand over their websites to us. I will not be explaining the process but will be explaining the elementary basics of what is what and what SEO curtails.

What is SEO?

Search Engine Optimization is the process of optimizing a website or a web page to increase its visibility or ranking on a search engines result page (also known as SERP’s). The visibility or ranking is increased in the search engines natural results or organic results, hence the term Organic SEO. This is usually the first and foremost step that an experienced SEO SEM company will recommend a client as part of its on-line marketing strategy. This part includes On-page and Off-page aspects of search engine optimization and are explained below. Search Engine Optimization or SEO follows how search engines work with actual search terms also known as keywords that are put into the search boxes and how the results are portrayed. Depending on a clients requirements SEO can be offered as a separate service or as a part of a complete on-line marketing strategy.

What is On Page Optimization?

On Page Optimization as the phrase suggests is the adjustment of the website or the webpage to optimize it in the best possible way to make it easily accessible by search engines for particular keywords or search terms without any hindrance and to remove any parameter that may prevent a search engine from ignoring that website or webpage. This is achieved by optimization of content, HTML and other coding as per the business related keywords of the website or webpage  to be optimized so that search engines find it relevant to the search terms entered by a visitor. So no matter what you do, search engine optimization and on-line marketing strategy as a whole will not give you the desired results if your website or webpage are not correctly optimized as per the search engine guidelines. In all on-page optimization has to do everything related to your website directly.

What is Off Page Optimization?

Off page optimization is the exact opposite of on page optimization. This process is related to all the tasks done outside of your website and optimization of external aspects that effect the factors of how your website is found on the internet. This involves of placing your website information on external sources so that they make your website accessible from various locations on the internet. By placing your website on reliable and relevant resources on the internet your website gains popularity and makes it for search engines to easily relate to your website for relevant search terms and hence place you higher on search engine rankings There are several ways of putting your website on the internet:

• Link Building
• Directory Submission
• Article Writing
• Article Submission
• Press Releases
• Blogging

The above are not all but some very important ways to place your website on the internet and need to be done with great care as they can make or break your websites popularity. Search engine algorithms are pretty smart these days to define if the resources displaying content is relevant to the search terms and if they are to give relevance in terms of search results.

What is SEM?

A very common misconception is that Search Engine Optimization and Search Engine Marketing (SEM) are the same things since a client has to pay for both of these services to an internet marketing company and if a company’s Sales Manager is not able to explain this in a clear manner it can be a deal breaker and the potential client  may chose to go with another SEO SEM company. So to put it into simple words SEM is a process of promoting your website through paid aspects like advertising, adwords, paid placements in results etc. To explain this in simple words we can compare SEO as advertising your website in the free section of the classifieds of a newspaper and SEM as advertising your website in the paid section of the same newspaper where your advertisement is highlighted and put on top of all other advertisements. An experienced Internet Marketing company balances SEO and SEM while planning your on-line marketing strategy to get the optimum results while keeping in mind your budgets, although if you have a very competitive business niche and if you are looking for faster results be ready to spend a major chunk of your SEO SEM budget on advertising/paid results.

As I had mentioned earlier that I will not be writing about the process but about the very basics if SEO SEM. Please feel free to let us know what you think in the comments section and of-course feel free to contact us at Felix Labs to get a free website analysis and a free quote for your website. Happy Reading !!!

Hello All,

It has been quiet some time before we posted something on here. Well we are back and we will be posting all the news and events in our company here in this section. So make sure to come back or subscribe to our RSS feed to find the latest news. A small video to make it interesting so like it, share it, pin it…

As always we will always welcome your comments and feedback.

The solution for this was WordPress. From a simple blogging software WordPress has emerged and evolved to be a very powerful tool today. It supports great designs and themes, can be used as a shopping cart, a stunning blog, a review based website, a job board, even a project management system. With the availability of great themes and easy customization of the design part it is has become a every day tool for web design and development. The developers save a great amount of time developing powerful websites for individuals, small business owners and personal websites. We are able create customized themes to cater to the needs of each client and are able to provide them with numerous features with a variety of plugins and widgets that make development a fun process for both the client and the developers.

We at Felix Labs have taken seriously to WordPress and since most of our team is fully versed with WordPress for a long time they are finding new methods of implementing this resource to make our clients smile when they update their websites keeping their website search engine friendly at the same time.

Below are listed a few resources to look at if you plan to develop your website using WordPress:

1. www.wordpress.org : The home of WordPress, gives you detailed information on what it is all about, installation instructions, forums and documentation, plugins, extensions etc

2. www.themeforest.net: Looking for a ready made theme, go to this website. They have a wide variety of premium themes that can be purchased and used for your website.

3. www.felixlabs.com: Alright this may be cheating but we provide custom web design for your WordPress installation. We not only provide you with custom themes but can also work with any theme that you have purchased and customize it exactly as per your requirements. We also work with plugins and plugin customizations so that you get the desired features and functionality for your website.

Also I found a great article while researching on what plugins are a must for every WordPress based websites. Make sure that these are present when you go in for a WordPress based website so that it is secure, SEO friendly and fun to manage:

1. Akismet

2. All in One SEO Pack

3. Contact Form 7

4. Google XML Sitemaps

5. Secure WordPress

6. Secure Admin

7. WordPress Database Backup

8. WP Google Analytics

9. WP No Category Base

10. White Label CMS

To know more you can read the complete article by Kevin Stanley as to how and why these plugins are necessary by going to the link below:

http://www.1stwebdesigner.com/freebies/essential-wordpress-plugins

In all. WordPress has evolved and is becoming a highly popular and preferred system with a majority of developers around the world and many web design companies. Some companies have completely diversified to providing premium WordPress themes with individual and developer licenses. A small list of positives why to use WordPress for your website:

1. Ease of use for non technical people.

2. Highly customizable as per design and functionality

3. Supported by a huge community of developers

4. SEO friendly architecture

5. Faster development time and cost effective

We hope that this article helps out those in search of a simple content management system to manage their websites without any external help.

Distinguish your company from your competitors through creative use of available and future social web tools and technologies that eases content marketing and relationship-building. Great relationships can start online long before contact with your business is established.

Great relationships with customers lead to sales. Marketing like fishermen or Shouting at your buyers doesn’t work today. Buyers are smart enough to filter out your shouting. You can reach them through your content. The content you deliver to your communities must be relevant and interesting.

There are a lot of examples of companies who are enjoying great sales success through a content marketing strategy. The success stories range from small companies to large brands with recognizable names. Even individuals are getting huge success through content marketing strategies.

Felix lab’s Content Development Service will help you develop a content marketing strategy that delivers you the best and measurable results to stand in competition. We have experts working day and night to deliver best services available in market. Try out our SEO and SEM services to achieve top rankings in search engines.

For more details visit: http://www.felixlabs.com.

A good article or a good story on a popular social media site can drive more traffic to your website than a top search engine ranking. All this has created a new process called Social Media Optimization (SMO).

Social Media Optimization (SMO) is the new form of Word of mouth marketing through the use of social bookmarking, social networking and media sharing (video, photo, presentations etc) websites. The prime motive of Social Media Optimization is giving people a cause to visit and connect to your website because of the interesting and unique content.

Social Media Optimization (SMO) is entirely different from Search Engine Optimization (SEO). With Search Engine Optimization you are marketing to the search engines while with Social Media you are marketing directly to your targeted audience. Search Engine Optimization is all about building search rankings on the search engines while SMO is all about building a brand image for your business and lasting relationships with your target audience.

Basic rules of Social Media Optimization (SMO)

• Increase the likability by adding unique and appealing content that others will want to utilize as a resource.
• Include “Quick Add” links making it easy to del.cio.us, digg, etc.
• Using Permalinks and listing latest connecting blogs on your site gives more visibility to those who link to you.
• Submitting your content to relevant sites will help your content travel more, and ultimately drive links back to your site.
• Participating in different forums and blog commenting helps your message spread faster and further. It helps a lot to be more open about letting others use your content (within reason).

An aggressive and an excellent SMO approach is how intelligent companies gain tactical benefit over their competition. It is the smart social strategies and techniques that help good companies become great companies.